Friday, October 15, 2004

Finance and Marketing

The fall semester brought anticipation of two classes, Corporate Finance and Marketing Management. Little did I realize how relevant those would be to the fourth quarter at the office. As is the case in many organizations a product roadmap is not a constant set in stone entity. Sales initiatives and key customers usually engage engineering to bring features to market sooner than planned. From a marketing perspective this is a healthy balance of the segment environment changing and from an engineering perspective this stretches the capabilities of an organization. From a finance perspective the issue is more clear cut. The increased revenues easily cover the unplanned capital expenditures. As the program and courses continue to unfold it will be exciting to track the impact to the top line as well as bottom line of reeling in the launch date of new features.

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