I recently applied to become an ambassador for a local racing company (3W Races). They host numerous events throughout the year and appear to be well connected with the community. However, I only became familiar with them through a current ambassador.
I think it is great to have a dedicated group of runners to show up consistently to events, volunteer their time, and provide a smiling face to welcome newcomers and old timers.
While being a race director can be rewarding, it appears to be a very challenging endeavor. For most it is a hobby or avocation. The few brave souls who try to break even and even manage to give something back to the community are quite impressive. An ambassador program seems to be a terrific way to reach out to the community.
My previous experience with brand ambassadors have been professional athletes and actors who are highly sought after by premier brands. Even smaller companies would prefer to have someone who is actually winning races to endorse their product. 3W’s name originates from “Do What You Can, When You Can, With What You Have.” This is a great message for professional athletes, competitive age groupers, back of the packers and those getting off of the couch for the first time in years.
I look forward to keeping track of 3W throughout the year and getting to know more about what they are all about.